Member Benefit
From the Ground Up
UWAA members get 15% off online From the Ground Up orders
Log in to receive your benefit.
Founded by Rami Nasr ’16
From the Ground Up, based in Seattle, creates stylish, high-performance outdoor gear that supports trail conservation. Their FTGU Socks, featuring designs of local mountains like Mount Rainier, were developed to provide both fashion and function. Committed to sustainability, FTGU Socks donates 5% of each sale to the Washington Trails Association, aiding in the protection of over 3,500 hiking trails in Washington State. As of August 2023, you can find FTGU sweaters and socks at REI Bellevue and REI Tukwila. While discount codes aren’t applicable at these stores, buying from them supports an alumni-owned business.
