Primary fonts
Encode Sans
Encode Sans is a bold yet versatile typeface and is our preferred font for headlines and body copy, particularly for print materials.
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Uni Sans
A light, modern font that contrasts well with Encode Sans, Uni Sans is a great for subheads, but generally not for ideal for body copy.
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Open Sans
Open Sans is a very friendly and accessible font and is recommended for body copy on the web, due to it’s readability.
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Alternative fonts
The UW brand includes three alternative fonts meant to add additional elements and variety to our materials. These fonts should be used to complement our primary fonts, rather than replace them. They can be used as headlines or as graphical text elements, as in the examples below. Similar to how our accent colors our used, alternative fonts should make up no more than 15% of any material.
Bookmania
This workhorse typeface works for body copy or headings, and is is fun and whimsical.
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Roboto Slab
This is a slab serif font that brings a collegiate tone to our materials and is good for headings.
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Rozha One
This is an excellent typeface to bring sophistication to a project and for highlighting numbers.
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Microsoft Office fonts
When working within Microsoft Office programs, including Word and PowerPoint, we recommend using the below system fonts in place of our primary fonts. When you include a font that is not a standard system font, the recipient of that document will only see that font if they also have it downloaded.
Arial
Arial is the system font that is most similar to Encode Sans.
Calibri
Calibri is the system font that is most similar to Open Sans.
Chinese font
SimSun
The preferred font for all UW collateral published in Chinese or bilingual is SimSun. This font can be bolded or enlarged for headers.
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See the Chinese style guide.