Keep up with all the marketing and communications initiatives at the University of Washington and interact with all your marketing colleagues from all three campuses. The group gathers quarterly to share ideas and resources, hear from industry experts and to collaborate on marketing opportunities.
Dear Colleagues,
Thank you for joining us at our September Marketing & Communications Roundtable! If you missed it, you can catch up with the recording of the presentation.
Our main topic was an overview of preparations for the UW’s fourth campaign. Lisa Thomas, Sr. Associate VP, Adv Strategy and Campaigns, shared what defines a campaign and how it can do to provide visibility and support for an institution. Alanya Cannon, Sr. Director of Brand Management, shared plans for branding this campaign and the tools that will be developed to ensure we have a consistent look and feel, as well as unified messaging. We will continue to discuss campaign over the next year, looking to the public launch next Fall.
Steven Norris walked us through the strategy for the Homepage redesign project, which will move the homepage from a more static landing page to a flexible, modular platform built to better serve the UW’s goals over time. Testing will continue until the September 30 launch.
Show and Tell featured the School of Dentistry and some very cute stickers. If your team would like to share a project or brand victory you are proud of, please reach out to Alanya Cannon.
Our next Roundtable will take place on Thursday, December 10, and will include our annual holiday mixer. More details will be provided on the Communities of Practice page and via email. As always for our December meeting, we will be in-person only to maximize the opportunities to connect as colleagues and celebrate the end of another year. In the meantime, keep an eye out for the next edition of On Brand the week of September 21.
If you have any questions, please contact us at mktg@uw.edu.
Have a great start to the new academic year!
Best,
Jack Martin, Vice President for Marketing & Communications
Nicole Morry Dierks, Associate Vice President for Branding & Marketing