Monthly Message Guide

Theme: Proven Impact
Hashtag: #UWdiscovers

Theme: Our Public Promise
Hashtag: #UWserves

Strategic Considerations

• New brand creative launch

Theme: Be Boundless
Hashtag: #BeBoundless

Strategic Considerations

• 9/1/24: Seattle application for fall 2025 first-year admission opens
• 9/13/24: Annual Recognition Gala
• 9/14/24: Apple Cup
• 9/21/24: UW vs. Northwestern (First Big Ten Football Game)
• 9/25/24: First day of autumn quarter

Theme: Husky Student Experience
Hashtag: #HuskyExperience

Strategic Considerations

• 10/15/24: Annual President’s Address

Theme: Collaborative Innovation
Hashtag: #UWInnovates

Strategic Considerations

• 11/1-2/24: W Day/UW Family Weekend/Homecoming
• 11/11/24: Veteran’s Day
• 11/15/24: First-year student application deadline for Seattle

Theme: This is UW
Hashtag: #ThisIsUW

Strategic Considerations:

• Celebrating student, faculty, staff and alumni accomplishments.

Theme: Our Public Promise
Hashtag: #UWserves

Strategic Considerations

• Early January: Start of 2025 legislative session
• 1/15/25: First-year application deadline for UW Bothell and priority date for UW Tacoma
• 1/20/25: Martin Luther King Jr. Day

Theme: Proven Impact
Hashtag: #UWdiscovers

Theme: Population Health
Hashtag: #PopulationHealth

Theme: Husky Student Experience
Hashtag: #HuskyExperience

Theme: Collaborative Innovation
Hashtag: #UWInnovates

Strategic Considerations

• 5/1/25: Deadline to accept fall 2025 admission at Seattle and UW Bothell; confirmation priority date for UW Tacoma

Theme: This is UW
Hashtag: #ThisIsUW

Strategic Considerations

• 6/13/25: UW Tacoma Commencement
• 6/14/25: Seattle Commencement
• 6/15/25: UW Bothell Commencement
• 6/19/25: Juneteenth