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Monthly Message Guide

Messaging with monthly themes

Coordinating our messaging around monthly themes has proven to be a great way to maximize the effectiveness of our communications and marketing, and the monthly themes for the academic year are outlined below. Stories and social media posts aligning with these themes are more likely to be shared using central assets, such as the UW home page, UW Current and the UW’s social media channels.

An equity lens should be used in all of our communications and marketing efforts, and as a public university we should also be sure to recognize the impact of public and philanthropic investments where applicable.

The themes for the 2024-25 academic year appear below and in this printable PDF.

For more information, contact Jack Martin at jacktm@uw.edu.

Monthly message themes 2024-25

July 2024

Theme: Proven Impact
Hashtag: #UWdiscovers

August 2024

Theme: Our Public Promise
Hashtag: #UWserves

Strategic Considerations

  • New brand creative launch

September 2024

Theme: Be Boundless
Hashtag: #BeBoundless

Strategic Considerations

  • 9/1/24: Seattle application for fall 2025 first-year admission opens
  • 9/13/24: Annual Recognition Gala
  • 9/14/24: Apple Cup
  • 9/21/24: UW vs. Northwestern (First Big Ten Football Game)
  • 9/25/24: First day of autumn quarter

October 2024

Theme: Husky Student Experience
Hashtag: #HuskyExperience

Strategic Considerations

  • 10/15/24: Annual President’s Address

November 2024

Theme: Collaborative Innovation
Hashtag: #UWInnovates

Strategic Considerations

  • 11/1-2/24: W Day/UW Family Weekend/Homecoming
  • 11/11/24: Veteran’s Day
  • 11/15/24: First-year student application deadline for Seattle

December 2024

Theme: This is UW
Hashtag: #ThisIsUW

Strategic Considerations:

  • Celebrating student, faculty, staff and alumni accomplishments.

January 2025

Theme: Our Public Promise
Hashtag: #UWserves

Strategic Considerations

  • Early January: Start of 2025 legislative session
  • 1/15/25: First-year application deadline for UW Bothell and priority date for UW Tacoma
  • 1/20/25: Martin Luther King Jr. Day

February 2025

Theme: Proven Impact
Hashtag: #UWdiscovers

March 2025

Theme: Population Health
Hashtag: #PopulationHealth

April 2025

Theme: Husky Student Experience
Hashtag: #HuskyExperience

May 2025

Theme: Collaborative Innovation
Hashtag: #UWInnovates

Strategic Considerations

  • 5/1/25: Deadline to accept fall 2025 admission at Seattle and UW Bothell; confirmation priority date for UW Tacoma

June 2025

Theme: This is UW
Hashtag: #ThisIsUW

Strategic Considerations

  • 6/13/25: UW Tacoma Commencement
  • 6/14/25: Seattle Commencement
  • 6/15/25: UW Bothell Commencement
  • 6/19/25: Juneteenth