University wordmark

Minimum size for the University wordmark is 1″ wide.

University signature

Minimum size requirement is 1″ wide.

Department logo generator

The UW Signature Logo System effectively links our campuses, schools, academic units, and administrative offices with the University of Washington brand. Every member of the University community plays an important role maintaining logo integrity by applying this system consistently throughout all University communications.

This department logo generator allows individual units to construct a custom identity.

The Primary Field should be used to communicate a unit’s most important information to a specific audience. Primary Fields can include such information as: School or college name, department name, institute or program name, library, or office. Primary fields will be all caps.

The Tertiary Field is an optional field and can be used to communicate the unit, school, college or other affiliated department name. Tertiary field will be in sentence case.

Once you enter your primary and tertiary field content and click “download your logo,” you’ll get a zip file containing your departmental logo in the following formats:

• svg (2-color)
• png (2-color)

Note: We are currently beta testing this new tool. If you are not able to successfully download your logo, please contact uwbrand@uw.edu. If your department or unit’s name exceeds 37 characters for the Primary Field, please contact Creative Communications to order a Custom ArtPack.

Primary Field (required)

Tertiary Field (optional)

Download Your Logo

Logo Preview

Horizontal

Primary Field

Vertical

Primary Field

Logo files may not appear exactly as they do in the preview. Download files to confirm.

Incorrect logo usage

The following treatments should be avoided in order to maintain the integrity of all UW logos and the brand.

Don’t stretch or compress the logo. Resize it proportionally.

Don’t change the logo colors. Use one of the color files provided.

Don’t add effects like shadows, gradients, embossing, etc.

Don’t rotate the angle of the logo.

Don’t crop the logo.

Don’t outline the logo.

Don’t place the logo over busy backgrounds.

Don’t fill the logo with any images.

Don’t alter the logo fonts.

Usage policy

The University logo systems were developed with extensive advice and consultation from the University community and leadership. The President and Provost of the University formally approved this system in August 2008 and continue to endorse it today.

It is the University’s policy that the block W Logo, University wordmark and combined signature systems are the only sanctioned marks for use across the campuses to represent the University of Washington in marketing, communications and reputation building work. No other marks or symbols may be used in conjunction with or to replace the official University signature logo system.

There are three types of signature systems:

• University signature
• Campus signature
• Department signature

Minimum size requirements

To preserve the legibility and integrity of the block W logo and University wordmark within the signature systems, minimum size requirements must be observed.

Block W logo: In print, the minimum allowable width is .25“. For the web, 18 pixels wide at 72 pixels per inch (ppi).

University wordmark: In print, the minimum allowable width is 1“. For the web, 72 pixels wide at 72 ppi.

The minimum allowable unit of measure for all signature system logos is the width of the University wordmark.