Our toolkits include ready-to-use copy, visual assets, social media posts and more. These tools make participation straightforward, accessible and ensure a unified voice that boosts the UW brand.
Check back often as we add additional toolkits representing more UW initiatives and programs.
Questions? Contact uwbrand@uw.edu.
This PowerPoint presentation is designed to introduce audiences to the University of Washington. It is intended primarily for audiences in Washington, but it can be adapted for presentations given outside the state. It can be used as either a stand-alone presentation or an addition to a presentation on another topic that would benefit from the audience’s first having a better understanding of the UW and its public mission.
The presentation is divided into six sections: an opening section, a closing section and two slides for each of the UW’s four brand pillars. The notes section of each slide has additional facts and information that build on the theme of that slide. These are intended to provide options that you can choose from — you do not need to use all these facts in your presentation.
More facts and stories are available at:
In addition, an introductory video is available for download.
The Brand Anthem video continues to tell the story of Be Boundless by highlighting ways the University of Washington is improving our world. The video inspires prospective students, community members, partners, and the people of Washington state to join us in our pursuit of boundlessness.
Narrated by UW alumna Jean Smart, who generously donated her time and talents to help tell our story, the Brand Anthem video highlights the UW’s values by featuring students and faculty who connect their passion with the positive impact they having on the world. This video showcases the spirit of possibility that is core to our mission.
View Full Version (1:18)
View Ad Version (:30)
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Captions can be used for social media posting or when sharing through your other digital channels.
From the University:
From Alumni/Community:
From Faculty:
The Employment Brand toolkit empowers hiring managers to utilize branded materials to change the narrative that working at the UW is limited to staff jobs based in education. The UW offers a dynamic and diverse workforce landscape, and there are many opportunities for potential employees to make the most of their skills and find the right fit.
You double you at the UW. Here, at the University of Washington, you’ll find a job that will change your life and others’ lives too. Discover a place where you can thrive, where all are welcome, and where the focus is on the greater good.
Working as part of the University of Washington increases your influence and your impact in the world. No matter your skills, as part of the UW, you can become more. You can play a role in nurturing the future. Your impact is more. Your reach is greater. You double you.
You double you at the UW. As a dynamic force in global research, a leader in top-ranked healthcare and the pride of Seattle, the University of Washington offers boundless possibilities for you to succeed and belong.
The photo style for You Double You utilizes a foundational duotone of Spirit Purple and Husky Gold with an overlay of a cut out image of an individual person or people. You can use the Photoshop (.psd) files offered below in the Customizing a template section as a guide to make your own image.
In general, you should use the image twice — once as the background in duotone and then once as the foreground image of the person/people in full color. For the foreground image, simply cut out the person (or people) and place on top of the same duotone picture.
Web, social and print assets in a variety of sizes are available to download for use in your communications and outreach. There are five themes available:
Take it one step further and customize your communications using these downloadable print and digital templates. All five themes are available in these InDesign and Photoshop file options.
On Nov. 1, throw on your Husky gear and come together on Red Square for an epic celebration of Purple Pride with live music, fun photo ops and giveaways.
Join us for W Day 2024!
It’s the UW’s 163rd birthday — and we’re celebrating YOU! W Day is an annual party celebrating our inspiring global Husky community that also kicks off Homecoming weekend.
On Nov. 1, sport your Husky gear and come together on Red Square for an epic W Day pep rally with the Husky Marching Band, live music and your favorite purple-and-gold giveaways. Show the world your Purple Pride and have a Dubs-up start to Homecoming weekend.
Friday, Nov. 1, 2024
10 a.m.–1 p.m.
Red Square
#WDay
Find downloads for social media, a poster and campus screens.
Husky Giving Day is April 4, 2024! Get ready for the big day and help spread the word with the Husky Giving Day toolkit. Use the links below to download each part of the toolkit. Each link is a ZIP file with assets.