Our toolkits include ready-to-use copy, visual assets, social media posts and more. These tools make participation straightforward, accessible and ensure a unified voice that boosts the UW brand.
Check back often as we add additional toolkits representing more UW initiatives and programs.
Questions? Contact uwbrand@uw.edu.
This PowerPoint presentation is designed to introduce audiences to the University of Washington. It is intended primarily for audiences in Washington, but it can be adapted for presentations given outside the state. It can be used as either a stand-alone presentation or an addition to a presentation on another topic that would benefit from the audience’s first having a better understanding of the UW and its public mission.
The presentation is divided into six sections: an opening section, a closing section and two slides for each of the UW’s four brand pillars. The notes section of each slide has additional facts and information that build on the theme of that slide. These are intended to provide options that you can choose from — you do not need to use all these facts in your presentation.
More facts and stories are available at:
In addition, an introductory video is available for download.
The Brand Anthem video continues to tell the story of Be Boundless by highlighting ways the University of Washington is improving our world. The video inspires prospective students, community members, partners, and the people of Washington state to join us in our pursuit of boundlessness.
Narrated by UW alumna Jean Smart, who generously donated her time and talents to help tell our story, the Brand Anthem video highlights the UW’s values by featuring students and faculty who connect their passion with the positive impact they having on the world. This video showcases the spirit of possibility that is core to our mission.
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Captions can be used for social media posting or when sharing through your other digital channels.
From the University:
From Alumni/Community:
From Faculty:
The Employment Brand toolkit empowers hiring managers to utilize branded materials to change the narrative that working at the UW is limited to staff jobs based in education. The UW offers a dynamic and diverse workforce landscape, and there are many opportunities for potential employees to make the most of their skills and find the right fit.
You double you at the UW. Here, at the University of Washington, you’ll find a job that will change your life and others’ lives too. Discover a place where you can thrive, where all are welcome, and where the focus is on the greater good.
Working as part of the University of Washington increases your influence and your impact in the world. No matter your skills, as part of the UW, you can become more. You can play a role in nurturing the future. Your impact is more. Your reach is greater. You double you.
You double you at the UW. As a dynamic force in global research, a leader in top-ranked healthcare and the pride of Seattle, the University of Washington offers boundless possibilities for you to succeed and belong.
The photo style for You Double You utilizes a foundational duotone of Spirit Purple and Husky Gold with an overlay of a cut out image of an individual person or people. You can use the Photoshop (.psd) files offered below in the Customizing a template section as a guide to make your own image.
In general, you should use the image twice — once as the background in duotone and then once as the foreground image of the person/people in full color. For the foreground image, simply cut out the person (or people) and place on top of the same duotone picture.
Web, social and print assets in a variety of sizes are available to download for use in your communications and outreach. There are five themes available:
Take it one step further and customize your communications using these downloadable print and digital templates. All five themes are available in these InDesign and Photoshop file options.
On Nov. 1, throw on your Husky gear and come together on Red Square for an epic celebration of Purple Pride with live music, fun photo ops and giveaways.
Join us for W Day 2024!
It’s the UW’s 163rd birthday — and we’re celebrating YOU! W Day is an annual party celebrating our inspiring global Husky community that also kicks off Homecoming weekend.
On Nov. 1, sport your Husky gear and come together on Red Square for an epic W Day pep rally with the Husky Marching Band, live music and your favorite purple-and-gold giveaways. Show the world your Purple Pride and have a Dubs-up start to Homecoming weekend.
Friday, Nov. 1, 2024
10 a.m.–1 p.m.
Red Square
#WDay
Find downloads for social media, a poster and campus screens.
Husky Giving Day is April 4, 2024! Get ready for the big day and help spread the word with the Husky Giving Day toolkit. Use the links below to download each part of the toolkit. Each link is a ZIP file with assets.
This toolkit includes narrative story, themes & key messages, links to download the brochure and visit the website, visual assets and social copy.
Nearly five decades ago, a small group of people inspired by a common goal joined together in a commitment to support the University of Washington. Today, our circle has expanded to more than 13,000 strong. We welcome you to The President’s Circle as an expression of our gratitude for an investment of $2000 or more annually. Make a gift to whatever you care about most. Invest in a specific school or program, or diversify your giving with a combination of gifts. You choose how you want to make an impact.
What happens when like-minded people unite to make dreams come true for others? Inspiration blooms. Talents develop. Lives change. Nearly five decades ago, a small group of people with a common goal joined together in a commitment to support the University of Washington. Today, our circle has expanded to more than 13,000 strong and is known as The President’s Circle. This impactful community is made up of a diverse mix of faculty, friends, alumni, fans—and of course: students. No matter how you are connected with the UW, we invite you to deepen your relationship and join us in making a difference. We welcome you to The President’s Circle as an expression of our gratitude for an investment of $2000 or more annually. Because giving is a personal, meaningful act, you can decide how you want to contribute. Make an investment in a specific school or program, or diversify your giving with a combination of gifts. Support medical research, athletics, the arts—or all of the above. You choose how you want to make an impact.
Theme description
Reach the minimum donation amount of $2,000 annually with any combination of gifts to be a part of the President’s Circle. Donors enjoy the freedom to make their gift(s) more personal.
Key messages
Are you passionate about music? A sports fanatic who never misses a Husky game? Or are you committed to supporting the next big medical breakthrough? We recognize the importance of choice when it comes to giving. That’s why you can give to any number of areas within the UW to be a part of The President’s Circle, as long as you reach an annual total of $2000.
A commitment to this level of giving speaks to the belief that being a part of this donor community will ensure a greater impact.
Our group is greater than the sum of its parts. Since 1972, donors in The President’s Circle have made a significant difference through capital campaigns, academic scholarships and more. The impact of their kindness is infinite; we know yours is too.
The President’s Circle acts as a catalyst for progress while working some community-building magic and creating unique experiences for those who engage.
Give with purpose, alongside those who share your values and hopes for the future as part of The President’s Circle. Make a meaningful impact as you join in the extraordinary experiences of a dedicated, connected philanthropic community.
The President’s Circle lockup is available in purple, black and white and can be downloaded as a PDF, PNG or EPS file.
Download wordmark lockup zip file
Click on the image to download.
Images are available sized for Facebook, Twitter & LinkedIn.
#UWPresCircle
What happens when like-minded people unite to make dreams come true for others? Inspiration blooms. Talents develop. Lives change. That’s the impact that comes from #UWpresCircle [link]
Nearly 50 years ago, a small group of people with a common goal joined together in commitment to support the UW. Today, our circle has expanded to more than 13,000 strong and is known as The President’s Circle. #UWpresCircle [link]
What happens when like-minded people unite to make dreams come true for others? Inspiration blooms. Talents develop. Lives change. That’s the impact that comes from The President’s Circle. How do you want to expand the student experience, drive public good and empower innovation in both Washington and the world? #UWpresCircle.[link]
The UW is a catalyst for change. When you give with purpose alongside those who share your values in The President’s Circle, your personal impact will come to life in new ways. Learn more about the far-reaching effects your giving can have on innovative research, cancer patients, students and more. [link] #UWpresCircle
