The brand
The brand starts with you.
starts with you.
BRAND ANTHEM VIDEO
New! The Brand Anthem video continues to tell the story of Be Boundless by highlighting ways the University of Washington is improving our world. The video inspires prospective students, community members, partners, and the people of Washington state to join us in our pursuit of boundlessness.
The power of purple
The power of our brand is our people. It all starts with you. Help us spread the UW’s Boundless spirit by connecting with each other and learning from each other in this network of brand resources and inspiration.
Brand Victories
We love a good success story around here. Take a look at some examples of the UW brand being used by your colleagues in a variety of creative and awesome ways. Check back for more examples of purple and gold-medal winning work. Go team!
