Social media guidelines

These guidelines are intended to help steer you through the process of developing and maintaining a social media strategy. There are also social media guidelines for UW employees, developed and overseen by the Office of the Chief Information Security Officer.

Use of social media sites:

If you’re responsible for a social media strategy, you should not be restricted from accessing these sites during the work day from a work computer, with the following caveats.

You cannot use these sites:

• For personal benefit or gain.
• For the benefit or gain of any other individuals or outside organizations.
• In a way that compromises the security or integrity of state property, information or software.

When representing the University of Washington:

• Follow the University’s brand guidelines.
• Incorporate the University’s Web colors.
• Adhere to the UW Privacy Policy.
• Adhere to the terms of use of the social network you’re using. (For Facebook, those are here: http://www.facebook.com/terms.php)
• Respect copyright, fair use and financial disclosure laws.
• Don’t pick fights.
• Acknowledge your mistakes (unless they’re minor).
• Verify information before you post it.
• Make sure your links work.
• Make sure you’re creating dialog, not just pushing content. Give your fans something to respond to or act on.
• Thank people for input and feedback, including constructive negative feedback. (But don’t feel obligated to acknowledge every single comment.)
• Be human, even when you’re interacting as an entity or brand rather than as an individual.
• Be relevant and timely and add value! That means being aware of conversations that are already going on without you.

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