UW News

David Tan

October 9, 2023

Prescription opioid companies increased marketing after Purdue Pharma lawsuit, UW study shows

Three orange pill bottles in front of a grey background. One is tipped over.

Public scrutiny of Purdue Pharma’s role in the opioid crisis increased sharply in the years after the state of Kentucky filed a lawsuit against the company. New research from David Tan, University of Washington associate professor of management, examines the ensuing behavior of competing prescription opioid companies.