UW News
David Tan
October 9, 2023
Prescription opioid companies increased marketing after Purdue Pharma lawsuit, UW study shows
![Three orange pill bottles in front of a grey background. One is tipped over.](https://uw-s3-cdn.s3.us-west-2.amazonaws.com/wp-content/uploads/sites/6/2023/10/09103228/medicine-2520462_1280-150x150.jpg)
Public scrutiny of Purdue Pharma’s role in the opioid crisis increased sharply in the years after the state of Kentucky filed a lawsuit against the company. New research from David Tan, University of Washington associate professor of management, examines the ensuing behavior of competing prescription opioid companies.