UW News

Kristen Foot

February 4, 2016

‘Pushback’ against constant connectivity also reflected in images, study follow-up finds

In a follow-up to a 2014 study, Ricardo Gomez of the University of Washington Information School and co-authors have found that people's desire to retreat from a life of constant connectivity is expressed on the web in images as well and powerfully as in text.

People expressing the wish to resist constant online connectivity — dubbed “pushback” by University of Washington Information School researchers — is manifested as powerfully in images as in text, further study has found.