Lina Pinero Walkinshaw

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October 28, 2021

Countermarketing based on anti-smoking campaigns reduces buying of sugary ‘fruit’ drinks for children

Public health messages such as in the image below — designed to reduce parents’ purchases of sugar-sweetened beverages marketed as fruit drinks for children — convinced a significant percentage of parents to avoid those drinks, according to a study by researchers at the University of Washington and the University of Pennsylvania. The UW-led study set…

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