GOALS
The goals of the 50th anniversary celebration are to enhance awareness of the history, impact and achievements of OMA&D, recognize OMA&D’s partnerships and role to inspire similar work across the campus and greater community, and communicate OMA&D’s vision for the future around diversity and inclusion efforts.
MESSAGING
We have created four messaging pillars to guide our anniversary storytelling efforts that recognize our past, present and future. These pillars may also help guide campus partners’ communications and/or event-planning activities.
Our Roots – Student-Led Activism and Society’s Call for Equity: National and student-led calls for access, representation and inclusion drove action by UW leadership to respond and create what is now known as the Office of Minority Affairs & Diversity.
Our Impact – Breaking Barriers Since 1968: For 50 years, we have designed and advanced innovative college access and student support programs that have transformed the lives of students, as well as their families and communities.
Our Partnerships – Inspiring Equity & Inclusion: OMA&D is instrumental in making diversity an institutional priority. Its advocacy for equity and inclusion catalyzes university-wide efforts and partnerships committed to this work.
Our Vision – Looking to the Future: We are leaders in advancing equity for underrepresented groups in higher education, and build from our legacy of advocacy to promote broad inclusion and enact positive change.
SOCIAL MEDIA
OMA&D units, students, campus partners, alumni and community members are encouraged to use the hashtag #uwomad50 to share anniversary related social media posts. Information on specific engagement opportunities will be forth coming.
RESOURCES
Using the Mark: OMA&D units are encouraged to start using the anniversary mark during the 2017 Fall Quarter to raise awareness of this milestone. OMA&D units and campus partners who would like to use the 50th mark on any related collateral, web pages or e-communications should contact OMA&D Communications Director Erin Rowley (erowley@uw.edu).
50th Assets: Various assets (letterhead stationary, PowerPoint templates, etc.) featuring the 50th mark are also available for OMA&D units to use if interested. Please contact Erin Rowley (erowley@uw.edu) for information.
Stay Tuned: Be sure to check back frequently to this site – more resources will be posted as they become available.