Glossary
UW Bothell Course Descriptions
UW Seattle Course Descriptions
Detailed course offerings (Time Schedule) are available for
T MKTG 355 Professional Sales (5)
Examines the modern way to sell via a relationship process, emphasizing skills for success as a field sales representative. Analyzes the steps in the selling process in detail. Encourages competencies in flexibility, strategic thinking, and communication. Prerequisite: T BUS 300; T BUS 320.
View course details in MyPlan: T MKTG 355
T MKTG 425 Advertising (5)
Explores the creative processes used in the field of advertising. Topics include advertising copywriting, art direction, production and media selection. Provides exposure to advertising theory with a focus on practical application in the industry. Emphasizes problem-solving, communication, strategic thinking and teamwork skills. Prerequisite: a minimum grade of 1.7 in T BUS 320.
View course details in MyPlan: T MKTG 425
T MKTG 430 Retailing (5) A&H, RSN
Examines how retailers run the business. Investigates retail store location, merchandise management, store layout, buying, stock control, customer service and relationship management, pricing, coordination of store activities, policies and systems, and promotion programs. Emphasizes strategic and operational complexities of retailing.
View course details in MyPlan: T MKTG 430
T MKTG 440 Business Marketing (5)
Examines process by which businesses are served by other businesses. Includes analyzing existing business relationships to identify problems and opportunities, developing and modifying products, establishing and managing relationships, setting prices, and undertaking promotional efforts, especially personal selling. Presents a strategic focus from a managerial perspective. Communication, strategic thinking, problem-solving and flexibility skills. Prerequisite: T BUS 320.
View course details in MyPlan: T MKTG 440
T MKTG 445 Service Marketing (5)
Examines new marketing tools and ideas specifically applicable within the service industry where organizations require a distinctive approach to the development and execution of marketing strategies. Emphasizes strategic thinking, problem solving, and communication skills. Prerequisite: T BUS 320.
View course details in MyPlan: T MKTG 445
T MKTG 448 Sales Management (5)
Examines the modern way to sell from the Manager's perspective. Managing will be looked at from the perspective of managing down (sales staff), managing horizontally (peer management) and managing up (supervisor and above). Explores the relative importance of sales in various types of business. Course overlaps with: MKTG 430. Prerequisite: a minimum grade of 1.7 in T BUS 300; and a minimum grade of 1.7 in T BUS 320.
View course details in MyPlan: T MKTG 448
T MKTG 450 Consumer Marketing (5) SSc
Examines social science and consumer behavior research for concepts and principles that marketers can use to better understand customers and meet their needs. Applies insights gained from the disciplines of sociology, anthropology and psychology to real-world marketing situations. Emphasizes problem-solving, communication and strategic thinking skills. Prerequisite: a minimum grade of 1.7 in T BUS 320.
View course details in MyPlan: T MKTG 450
T MKTG 460 Research Methods (5)
Explains the research process including problem definition, research design, questionnaire construction, sample selection, interviewing and data analysis. Involves field application of course knowledge along with written and oral reports. Emphasizes problem solving, flexibility and communication skills. Prerequisite: T BUS 320.
View course details in MyPlan: T MKTG 460
T MKTG 465 Digital Marketing (5)
Provides an understanding of how the digital world reshapes the marketing mix. It focuses on analyzing digital marketing strategies, covering digital product management, online storefront design, pricing strategies in digital markets, and digital promotion techniques. Additionally, it delves into digital marketing analytics, social media marketing, and content marketing. Prerequisite: a minimum grade of 1.7 in T BUS 320.
View course details in MyPlan: T MKTG 465
T MKTG 470 Sports Marketing (5)
Examines the essentials of effective sports marketing activities. Topics include sports consumption, branding, sport segmentation, delivering the sports experience, developing and communicating the brand story, and leveraging the brand through sponsorship-linked marketing. Emphasizes communication, teamwork, and strategic thinking. Prerequisite: a minimum grade of 2.0 in T BUS 320.
View course details in MyPlan: T MKTG 470
T MKTG 471 Ecommerce (5)
Examines how Internet technologies transform the conduct of business both within and between organizations. Introduces the technical architecture and business principles that underlie the ecommerce phenomenon. Explores the implications of the evolving technologies for managerial decision making, organizational strategies, industry structures, and public policy. Prerequisite: T BUS 320; T BUS 330.
View course details in MyPlan: T MKTG 471
T MKTG 475 Marketing Strategy (5)
Provides a comprehensive framework for the development of competitive marketing strategies that achieve organizational goals and objectives and build competitive advantage. Includes all the activities and procedures necessary to develop a marketing plan, including the implementation, evaluation, and control of a firm's marketing dynamics. Prerequisite: T BUS 320.
View course details in MyPlan: T MKTG 475
T MKTG 480 International Marketing (5)
Extends basic marketing knowledge by examining the marketing strategies and tactics of companies that do business across borders. Topics include how firms research, identify, and enter international markets, and develop global marketing strategies. Prerequisite: T BUS 320.
View course details in MyPlan: T MKTG 480
T MKTG 490 Special Topics in Marketing (5, max. 15)
Prerequisite: minimum grade of 1.7 in T BUS 320.
View course details in MyPlan: T MKTG 490
T MKTG 560 Managerial and Marketing Research (4)
Examines research design, data collection, and data interpretation as critical elements of diagnosing organizational, managerial, and marketing problems. Provides practical and theoretical insights into gathering information about organizational problems and opportunities. Prerequisite: T BUS 504.
View course details in MyPlan: T MKTG 560
T MKTG 580 International Marketing (4)
Examines the marketing strategies and tactics of companies that conduct international business. Explores how firms identify, research, and enter international markets, and the process used to develop global marketing strategies that are appropriate for those markets. Prerequisite: T BUS 504.
View course details in MyPlan: T MKTG 580
